From Raw Meat to Kibble: The True History of Dog Food

Dogs have been our most loyal companions for thousands of years, but what did they actually eat before the advent of commercial dog food? The history of dog food is a fascinating tale of tradition, evolution, and innovation. In this blog post, we delve into the history of dog food, from hunting prey to the introduction of kibble and canned food, and explore the influence of the food industry on our dogs' health.

The Origin of Dog Food

Dogs have been our companions for over two thousand years. Originally, dogs lived outdoors and were hunters, finding their own food. It was only in later times that dogs were increasingly considered family members. Then, too, did their diet change.

In early times, dogs primarily ate what they could hunt: meat, fish, and sometimes fruit or vegetables they found while hunting. As dogs became more and more considered family members, attention to their diet increased. Royal dogs were fed luxurious meals of offal—muscle meat, liver, hearts—supplemented with cooked vegetables and grains. So, even in the Middle Ages, dogs ate like true kings .

Dog food in the Middle Ages

In the Middle Ages, it was difficult enough for ordinary people to feed themselves, let alone their dogs. Yet, dogs were increasingly seen as status symbols. A horse meat trade even arose, specifically for wealthy dog ​​owners who wanted to feed their animals luxurious meals. This period marked the first time that dog food served not only to satisfy a dog's hunger but also as a sign of prosperity.

The Rise of Commercial Dog Food

The modern dog food we know today originated in the 19th century. In 1821, the first Dutch veterinary school opened in Utrecht, marking the beginning of a new era in which dogs were expected to be kept healthier. This led to the development of various insights into what exactly dogs should eat.

One of the pioneers of commercial dog food was the English James Spratt, who developed the first industrial dog biscuit in the 1860s. Originally a salesman of lightning rods, Spratt saw an opportunity to make life easier for wealthy dog ​​owners. His dog biscuits had a long shelf life, were easy to produce, and quickly became popular thanks to clever marketing aimed at wealthy owners.

From Horse Meat to Canned Food

After Spratt's discovery, commercial dog food became increasingly popular. In the 1930s, canned dog food became popular, often made with horse meat and packaged in cans that guaranteed a long shelf life. It was presented as a modern and nutritious product, something that would convince many dog ​​owners in the following decades.

Meanwhile, there was increasing pressure on manufacturers to guarantee cheaper and longer shelf lives. This led to a real race for the cheapest and longest-lasting dog food, and from that point on, kibble became increasingly common.

The Second World War and the Birth of the Chunk

World War II changed everything. Tin became scarce, and manufacturers had to get creative. They discovered the production process of breakfast cereal, and only then did extrusion technology become popular. Extrusion involves forcing ingredients through a die under high pressure and temperature, inflating them with air, and making them crispy. This technique, originally intended for breakfast cereal, ultimately led to the birth of the kibble.

Kibble was light, inexpensive, and easy to produce. It had a long shelf life, making it the perfect solution for the post-war period when resources were scarce. Kibble quickly replaced canned food as the market leader in dog food, and to this day, it remains the most popular choice.

Commercial Dog Food: From Modern to 'Replacement'

After the war, kibble and canned food were promoted as "modern," "safe," and "scientific." Clever marketing campaigns capitalized on the idea that table scraps, raw meat, and "real" food were dangerous for dogs. This led to commercial dog food becoming increasingly standard, and the idea of ​​"real food" was gradually pushed into the background.

Today, dog food is a multi-billion dollar industry. Thousands of brands are vying for a share of the market, with clever marketing and a long shelf life remaining their biggest selling points. But what does this mean for our dogs' health?

The Impact of Ultra-Processed Foods on Dog Health

We now know what ultra-processed foods do to people: a diet full of processed products is directly linked to the rise of diseases like obesity, diabetes, cardiovascular disease, and even certain forms of cancer. But what does ultra-processed food mean for our dogs?

The rise in health problems in dogs is hard to ignore. Overweight and obesity are becoming increasingly common, and the number of dogs with joint problems, diabetes, allergies, skin diseases, and chronic illnesses is increasing at an alarming rate.

What Does Ultra-Processed Dog Food Do to Our Dogs?

Dogs that eat ultra-processed foods often experience the following health problems:

  1. Overweight and Obesity
    Dogs fed commercial food, especially kibble, often gain weight. This is because kibble is often loaded with unnecessary carbohydrates, grains, and fillers that offer little nutritional value but are high in calories. The result? Obesity, which can lead to other health problems like diabetes, joint problems, and heart disease.

  2. Allergies and Skin Problems
    Many commercial dog foods contain ingredients that are harmful to dogs' immune systems. Think of artificial colors, preservatives, and unhealthy fats. This can lead to inflammation, itching, rashes, and even chronic skin problems.

  3. Digestive problems
    The ultra-processed ingredients in kibble can disrupt gut flora, which can lead to stomach upset, diarrhea, and a weakened immune system. Dogs have a sensitive digestive system, and artificial ingredients can seriously disrupt it.

The New Standard of Dog Food: Feed

The standard for dog food has changed. Where dogs used to be fed fresh, natural ingredients, ultra-processed food has now become the norm. This is largely due to the rise of mass-produced dog food, supported by clever marketing campaigns and the growth of the dog food industry.

The truth is that Big Pet Food , comprised of giant corporations like Nestlé and Mars, has a stranglehold on the dog food market. These companies dominate the commercial dog food market and have shaped the way we view dog food. Their enormous marketing budgets and global distribution allow them to produce and sell inexpensive food to millions of consumers. But what they don't tell you is that this food is often loaded with fillers, artificial additives, and cheap ingredients that can harm our dogs' long-term health.

The Market Control of Big Pet Food

Nestlé and Mars, which together account for more than 50% of the global dog food market , control the industry. Their enormous market share allows them to keep prices low and set nutritional standards, often at the expense of product quality. Their focus is on profit, not on dog health.

With such large players at the top of the market, it's difficult for smaller brands or alternatives to break through. The strength of these companies lies in their ability to use fillers and preservatives that reduce costs while simultaneously limiting the actual nutritional value for dogs. This has not only changed dogs' eating habits but also the expectations of dog owners.

What was once a market for healthy and nutritious dog food has now become a mass-produced industry focused on cheapness and speed . Big Pet Food's advertising campaigns appeal to emotions, making dog owners feel like they're lovingly caring for their pets simply by buying the right brand of food. But the truth is, these foods are often more focused on the manufacturer's wallet than on the health of our dogs.

Conclusion: From History to the Present

The history of dog food is a story of evolution, innovation, and clever marketing. What once began as feeding dogs meat and vegetables has evolved into the world of industrial dog food we know today. But the question remains: is this the best for our dogs?

We've come a long way from the raw, nutritious meals dogs used to eat. What began as a luxury for the wealthy has become a mass-produced product available worldwide. And while the convenience of commercial dog food has its advantages, we have to ask ourselves if it's still the best option for our four-legged friends.

Back to blog