Wizard 2

Elly, Fay, Antoinette and 2,019 other pet owners have gone before you

Average 4.6/5 on

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Not satisfied? Get your money back. No questions asked.

The

difference

30-day warranty

No contracts

Stop, skip or change whenever you want

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Eva Catsburg (MSc. Biology & Integrative Nutrition Therapist)

"As a behavioral biologist and nutritional therapist, I combine science with nature. Blue Zone aligns perfectly with this. Nutrition I advise with confidence."

Peter Klaver (Former Lecturer in Veterinary Medicine)

"Quality and health are paramount at Blue Zone, and that's why I fully support them. Just like me, they're committed to one mission: everything for the animals."

Loved

by

experts

,

dogs

and their

owners

102.390 bowls of feed have already been turned into food

I'm totally excited...

"I'm incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, thrive on it. Their coats are shiny, they've reached and maintained their ideal weight, and they're bursting with energy. What I love most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that keeps its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"

Antoinette van den Berg

Owner of Jip & Ted

My dog loves it

"Very pleasant personal contact! I received the food last week and my dog loves it!

I like the ingredients and she loves it too ;-)”

Mandy Molier

Owner of Nikka

Nice product!!

“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Secondly, 5 stars for the product: 80% meat and 20% clear additions. And very important…our hypoallergenic female dog loves the food!! Now our male dog with leishmania still to go… Great product!!”

Will van Dam

Dog dad

Healthier food

"Before placing my first order, I had several questions, and they were answered quickly and enthusiastically. What I like about Blue Zone Forever Food is that I can buy by the bag or subscribe at a discount. I can choose which varieties I want, how much, and when it suits me. And the dog loves it; her coat is shiny, and she's maintaining a healthy weight despite the higher body fat percentage. After an adjustment period, she also has fewer and better-looking stools."

Elly van der Meijden-Lobrecht

Mother of Fay

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or keeping an eye on the expiry date of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog mom

Frequently Asked Questions

For us, the best dog food starts with what's not in it. Because real food is pure food, without any junk.

So, what's in it?

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Yes, and no. The power of fresh or raw meat lies in its nutrient retention. Forever Food retains just as much or more nutrients thanks to our air-drying technology.

The only thing we remove is the water, which prevents spoilage. So, unlike fresh food, you don't need to freeze Forever Food.

The power of fresh, without the fuss.

Our philosophy

Maximum nutrients.
Zero junk.
100% transparent.

Our process

We source the best ingredients from trusted European farmers.
We dry this slowly with air at <40°C.
We skip all the middlemen by delivering directly to your home.

It's simple! You can store Forever Food in your pantry (for up to 15 months). At mealtime, scoop out some food and a little warm water, stir, and you're done!

Feeding advice

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies depending on your health and lifestyle. Contact us for personalized advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let stand for a few minutes and feel with your finger. Nice and warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter of Forever Food, and the rest the previous food.

On days 4 and 5, give half Forever Food, half the previous food.

And on days 6 and 7, give three-quarters Forever Food, with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Absolutely, all our products are grain-free. In addition to grains, we say no to dozens of other standards that are the norm for many brands.

Custom plan

Every dog is unique. That's why we're happy to lend a hand with a customized nutritional plan for your dog.

We'll ask you a few questions, and within 3 minutes you'll receive a recommendation for your dog's goals and lifestyle.

With a custom plan, your dog will never have an empty food bowl, you will never have a full pantry, and we can offer you the best price.

Order one-time

But in the long run, the most important thing is that the food suits you and your dog. That's why we always offer the option to order one-time without a subscription.

In short, yes. After two years of development, we've aligned Forever Food with:

As few allergens as possible
To provide support with complaints
For all sizes and breeds
In all stages of life
Even for the fussiest eaters

Still unsure about your dog's diet? We're happy to help! Contact us via live chat.

If anything is wrong, no worries. You can take advantage of our 30-day money-back guarantee.

Reach out to us and you'll get your money back. No questions asked. Even if the bag has already been opened.

Finally, a guarantee without the fine print.

No, it's not necessary. Forever Food is air-dried and contains only 5% moisture. As long as you seal the bag properly and store it in a cool, dry place (like your pantry), it will remain fresh until the best-before date at the bottom of the bag. The spoilage process only starts when you add water to the food. So, only prepare the portion that your dog will eat at that moment.

Should your dog not finish their meal in one go after you've added water, you can cover the bowl and store it in the refrigerator.

In Austria 🇦🇹: order before 23:45 for delivery within 2-3 working days.

At checkout, you’ll see which delivery options are available and can choose the one that suits you best.

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