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Average 4.6/5 on

30-day money-back guarantee 🏆

BARF/raw

feed

the

best,

but

not feasible

for

many

dog owners.

That

frustrated

us.

By Rik K. | Co-founder Blue Zone | 2 min. read

Last updated: April 30, 2026

"Read this before you feed your dog raw meat-based food again"

Forever

Food

BARF/raw

🫠 Thawing

Yes

❄️ Freezer needed

Yes

🚐 Handy on the go

Yes

⏳ Ready in <30s

Yes

✅ Minimally processed

Yes

In short: how 2 school friends are making BARF/raw meat feeding accessible to everyone 👇

The

beginning

My own dog Amy was where it all started.

From this point, Dean (friends since high school) and I began our adventure...

An adventure to turn dog feed back into food.

No more ultra-processed kibble. Only real food. Meat, vegetables, fruit.

Inspired by the 5 Blue Zones. Where people live exceptionally long lives through the power of real, minimally processed food.

We want to give you the opportunity to create a Blue Zone for your dog at home.

But. Life is busy.

Irregular hours. Spontaneous plans. Sports. Hobbies. Friends. You know how it is.

Freezing, thawing, preparing & cleaning raw food every day?

That simply no longer fits.

And I'm not the only one. Just one scroll through Facebook groups of raw food-feeding dog owners, and you'll know enough...

It's a large, close-knit, loving group of dog owners. Owners who don't let themselves be fooled by ultra-processed foods and who will do anything for their best friend.

Yet I see many problems:

❌ Raw food takes too much time and is too much hassle.

❄️ Having to buy an extra freezer just for dog food.

🏕️ Trips completely dictated by the cooler.

😕 Owners know what's healthy, but get stuck in practice.

Source

I also came across a study: 17% of pet owners stop feeding raw, simply because it's too much hassle.

A pity...

As pet owners, we want to feed the best, but we lose out to planning and logistics.

This can be improved, and must be improved.

The

tipping point

So we got to work.

“BARF quality, from pantry to bowl in 1 minute.”

With our strict requirements:

✅ No nutrient loss

✅ 80% real muscle and organ meat

✅ FEDIAF compliant, traceable, lab-tested

✅ Ready in under 10 seconds

✅ Shelf-stable outside the refrigerator

Two years of trial and error followed.

Countless phone calls.

“We can make this with animal by-products.” → No, thank you.

“We dry at 100°C; we don’t go lower.” → Also no.

“We can extrude it for you?” → Absolutely not.

This led to a long list of industry standards that we rejected.

But after a search that felt like an eternity, we found the right partner.

Someone with not only a wealth of experience in healthy dog food. But someone who truly believed in our mission.

We made the first samples, and not everything went well on the first try.

Sometimes it didn't mix well with water, sometimes the pieces were too large, then too small, and much more... 😅

We kept going until we had recipes that both we and our experts were incredibly enthusiastic about.

Eva Catsburg (MSc. Biology & Integral Nutrition Therapist)

"As a behavioural biologist and nutritional therapist, I combine science with nature. Blue Zone fits this perfectly. Food that I confidently recommend."

DVM. Peter Klaver (Former Lecturer in Veterinary Medicine)

"Quality and health are central to Blue Zone, and that's why I fully support them. Just like me, they are committed to one mission: everything for the animals."

But then came the ultimate test: the test panel.

The

breakthrough

We deliberately sent the first bags to the 50 most critical owners (and their dogs).

The food not only had to fit into their lives.

The dogs had to thrive on it, love it, and it had to be better than anything they had tried before.

This moment represented 2 years of product development, which would either succeed in 2 weeks or be a complete flop...

So, what were the reactions?

🥁🥁🥁

I am so excited...

"I am incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, are thriving on it. Their coats are shiny, they have reached and maintained their ideal weight, and they are full of energy. What I like most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that lives up to its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"

Antoinette van den Berg

Owner of Jip & Ted

Will certainly become a regular feature

"Our Luna eats raw, but that's not always practical. She really likes Blue Zone, and it's nutritionally sound, which is very important to me. I'll continue to feed her raw partly, but Blue Zone will definitely become a permanent part of her diet plan."

Beep

Luna's owner

I am satisfied and so is Ollie ;-)

"Bought as a replacement for frozen fresh meat for holidays. My very picky eater enjoys the kibble. I am satisfied and so is Ollie ;-)"

Suzanne Lammersen

Ollie's owner

They love it

"I always feed raw meat myself, but this food comes close. I feed it a few times a week or if I've forgotten to take the raw meat out of the freezer. And as a tasty snack and training treat. They love it, they jump up and down when I grab the bag."

Marga van der Linden

Dog Mom

My dog loves it

“Very pleasant personal contact! I received the food last week and my dog loves it!

I like the ingredients and she loves it too ;-)”

Mandy Molier

Nikka's Owner

Great product!!

“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Secondly, 5 stars for the product: 80% meat and 20% clear supplements. And very importantly... our hypoallergenic ‘she’ dog loves the food!! Now our ‘he’ dog with leishmania still needs to try it… Great product!!”

Wil van Dam

Dog dad

Healthier food

“Before I placed my first order, I had several questions and they were answered quickly and enthusiastically. What I like about Blue Zone Forever Food is that I have the option to buy per bag or to take out a subscription at a discount. And I have the choice of which types I want, how much and when it suits me. And the dog eats it with gusto, her coat shines and despite the higher fat percentage, she stays at a good weight. After a period of adjustment, she now also has fewer and nicer stools.”

Elly van der Meijden-Lobrecht

Fay's Mother

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or worrying about the shelf life of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog mom

Why it

works

✅ Process over promises. Air-dried at low temperatures to preserve all nutrients.

✅ Recipes that matter. 80% meat, 20% superfoods, 0% nonsense. FEDIAF compliant, lab analyses transparent.

✅ Super easy. Store in your pantry, Ready in 60s. Scoop & serve. No refrigeration needed.

✅ Community-proven. 4.6 out of 5 stars on Trustpilot. Real, wonderful customer stories. And already sold out 5 times.

Do you recognize

this

You believe in real food for your dog.

You lead a busy life.

Your dog is everything.

So are we.

That's exactly why we created Forever Food.

The bridge between health and convenience.

Create transition plan

Sell-out risk:

high

30-day guarantee

Start with a transition plan

For pet parents like you, we've created a questionnaire to customize a meal plan for your dog. But before you receive a full delivery, you can start with a transition plan.