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Instant fresh

As healthy as fresh, without the hassle

Ready in 1 min.

No freezer needed, scoop and serve

Home delivered

Skip the stores and middlemen

Ingredients

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

Nutritional values

Dry matter

As fed

(incl. water)

Energy (kcal/kg)

4500

2470

Protein

69.00%

38.33%

Fat

12.00%

6.67%

Fiber

4.00%

2.00%

Carbohydrates

10.00%

5.46%

Minerals

7.00%

4.00%

Moisture

5.00%

44.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.52%

0.26%

Omega-6

1.26%

0.63%

Forever Food

Beef

80% beef. 15% vegetables, fruit, and seeds, 5% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4500

2470

Protein

69.00%

38.33%

Fat

12.00%

6.67%

Fiber

4.00%

2.00%

Carbohydrates

10.00%

5.46%

Minerals

7.00%

4.00%

Moisture

5.00%

44.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.52%

0.26%

Omega-6

1.26%

0.63%

Serving

Scoop

Mix

Serve

Feeding advice

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Forever Food

Chicken

80% chicken. 15% vegetables, fruit, and seeds. 5% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

Chicken (muscle meat 63%, liver 11%, gizzards 6%), coconut flakes 4.5%, carrot 3.5%, parsnip 3.25%, chia seeds 2%, chicken bone broth 2%, pumpkin 1.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4326

2379

Protein

72.74%

40.41%

Fat

8.68%

4.82%

Fiber

4.11%

2.26%

Carbohydrates

7.74%

4.30%

Minerals

6.84%

3.76%

Moisture

5.00%

45.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.32%

0.16%

Omega-6

1.31%

0.66%

Serving

Scoop

Mix

Serve

Feeding advice

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Forever Food

Fish

80% fish. 17% vegetables, fruit, and seeds, 3% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

Fish (hake 76%, herring 2%, sprats 2%), coconut 4.5%, carrot 3.75%, parsnip 3.5%, chia seeds 2%, fish bone broth 2%, pumpkin 1%, knotted wrack 1%, kelp 0.5%, parsley stems 0.5%, green-lipped mussels 0.5%, milk thistle 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

3670

1840

Protein

61.00%

33.89%

Fat

9.00%

5.00%

Fiber

4.00%

2.00%

Carbohydrates

8.00%

4.44%

Minerals

11.00%

5.00%

Moisture

8.00%

53.00%

Calcium

1.63%

0.90%

Phosphorus

0.96%

0.53%

Omega-3 (EPA+DHA)

1.70%

0.85%

Omega-6

0.76%

0.38%

Serving

Scoop

Mix

Serve

Feeding advice

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Thriving Topper

Sardine Oil

100% sardines. 0% nonsense.

Wild-caught

Without additives

Natural flavor boost

What is not included?

For us, the best product starts with what is not in it. Because real food is pure food, without nonsense.

What is included?

100% sardines

Protein

0.00%

Fat

99.00%

Fiber

0.00%

Carbohydrates

0.00%

Moisture

1.00%

Omega-3 (EPA+DHA)

30.37%

Feeding advice

1 ml per 5 kg of body weight

Storage

Store in a cool, dry, and dark place.

Sample

Rund

Probeer 50g van 80% vlees, 20% superfoods & 0% onzin.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

1 sachet (50g) = ±150g of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4500

2470

Protein

69.00%

38.33%

Fat

12.00%

6.67%

Fiber

4.00%

2.00%

Carbohydrates

10.00%

5.46%

Minerals

7.00%

4.00%

Moisture

5.00%

44.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.52%

0.26%

Omega-6

1.26%

0.63%

Serving

Scoop

Mix

Serve

Feeding advice

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Sample

Kip

Probeer 50g van 80% vlees, 20% superfoods & 0% onzin.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

1 sachet (50g) = ±150g of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4326

2379

Protein

72.74%

40.41%

Fat

8.68%

4.82%

Fiber

4.11%

2.26%

Carbohydrates

7.74%

4.30%

Minerals

6.84%

3.76%

Moisture

5.00%

45.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.32%

0.16%

Omega-6

1.31%

0.66%

Serving

Scoop

Mix

Serve

Feeding advice

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Sample

Vis

Probeer 50g van 80% vlees, 20% superfoods & 0% onzin.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

1 sachet (50g) = ±150g of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

3670

1840

Protein

61.00%

33.89%

Fat

9.00%

5.00%

Fiber

4.00%

2.00%

Carbohydrates

8.00%

4.44%

Minerals

11.00%

5.00%

Moisture

8.00%

53.00%

Calcium

1.63%

0.90%

Phosphorus

0.96%

0.53%

Omega-3 (EPA+DHA)

1.70%

0.85%

Omega-6

0.76%

0.38%

Serving

Scoop

Mix

Serve

Feeding advice

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Better Bites

Beef Trainers

100% beef meat. 0% nonsense.

Irresistible and healthy

Minimally processed

Without additives

What is not included?

For us, the best product starts with what is not in it. Because real food is pure food, without nonsense.

What is included?

Beef muscle 100%

150g.

Protein

45.9%

Fat

14.0%

Fiber

1.1%

Carbohydrates

Moisture

14.0%

Omega-3 (EPA+DHA)

Feeding advice

Max. 10 to 15 g per 10 kg of body weight. If you give more than this, reduce the main meal slightly.

Storage

Store in a cool, dry and dark place. Keep in a sealed bag, away from chemicals, strong odours, children and other animals.

Better Bites

Duck Trainers

100% duck meat. 0% nonsense.

Irresistible and healthy

Minimally processed

Without additives

What is not included?

For us, the best product starts with what is not in it. Because real food is pure food, without nonsense.

What is included?

Duck muscle 100%

150g.

Protein

48.5%

Fat

21.7%

Fiber

0.9%

Carbohydrates

Moisture

14.5%

Omega-3 (EPA+DHA)

Feeding advice

Max. 10 to 15 g per 10 kg of body weight. If you give more than this, reduce the main meal slightly.

Storage

Store in a cool, dry and dark place. Keep in a sealed bag, away from chemicals, strong odours, children and other animals.

Better Bites

Lamb Tripe

100% lamb tripe. 0% nonsense.

Irresistible and healthy

Minimally processed

Without additives

What is not included?

For us, the best product starts with what is not in it. Because real food is pure food, without nonsense.

What is included?

Lamb tripe 100%

100g.

Protein

82.5%

Fat

6.9%

Fiber

0.9%

Carbohydrates

Moisture

6.3%

Omega-3 (EPA+DHA)

Feeding advice

Max. 10 to 15 g per 10 kg of body weight. If you give more than this, reduce the main meal slightly.

Storage

Store in a cool, dry and dark place. Keep in a sealed bag, away from chemicals, strong odours, children and other animals.

Spacious 

184,095

 meals 

delivered

Enthusiastic eaters

Shiny coat

Healthy weight

Healthy stool

I am so excited...

"I am incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, are thriving on it. Their coats are shiny, they have reached and maintained their ideal weight, and they are full of energy. What I like most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that lives up to its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"

Antoinette van den Berg

Owner of Jip & Ted

My dog loves it

“Very pleasant personal contact! I received the food last week and my dog loves it!

I think the ingredients are good and she finds it delicious too ;-)” 

Mandy Molier

Nikka's Owner

Great product!!

“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Secondly, 5 stars for the product: 80% meat and 20% clear supplements. And very importantly... our hypoallergenic ‘she’ dog loves the food!! Now our ‘he’ dog with leishmania still needs to try it… Great product!!”

Wil van Dam

Dog dad

Healthier food

“Before I placed my first order, I had several questions and they were answered quickly and enthusiastically. What I like about Blue Zone Forever Food is that I have the option to buy per bag or to take out a subscription at a discount. And I have the choice of which types I want, how much and when it suits me. And the dog eats it with gusto, her coat shines and despite the higher fat percentage, she stays at a good weight. After a period of adjustment, she now also has fewer and nicer stools.”

Elly van der Meijden-Lobrecht

Fay's Mother

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or worrying about the shelf life of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog Mom

Also 

included: 

peace

of

mind

Meets human food safety requirements

Exceeds dog food standards

Formulated with nutritionists and veterinarians

Meets or exceeds WSAVA guidelines for dog food

FAQ

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

So, what is actually included? 

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

1 bag (1kg) = ±3kg food after mixing with warm water.

Yes and no. The power of fresh or raw meat lies in the retention of nutrients. Thanks to our air-drying technique, Forever Food retains just as many, if not more, nutrients.  

The only thing we remove is the water. Which prevents spoilage. So you don't need to freeze Forever Food (like fresh food).

The power of fresh, without the hassle.

Our philosophy

  1. Maximum nutrients.
  2. No junk.
  3. Fully transparent.

Our process

  1. We source the best ingredients from trusted European farmers.
  2. We dry these slowly using air below 40°C.
  3. We cut out the middleman by delivering directly to your home.

Custom plan

Every dog is unique. That is why we are happy to lend a paw with a customized nutrition plan for your dog. 

We'll ask you a few questions, and within 3 minutes you'll receive a recommendation tailored to your dog's goals and lifestyle. 

By folding the legs in one, your dog will never have an empty bowl, you'll never have a full pantry, and we can offer you the best price.

Order one-time

But, in the long term, the most important thing is that the food suits you and your dog. That is why we always offer the option to order individually without a subscription.

Absolutely, all our products are grain-free. In addition to grains, we say no to dozens of other standards that are the norm for many brands.

In short, yes. After 2 years of development, we have tailored Forever Food for:

  1. As few allergens as possible
  2. Supporting health issues
  3. All sizes and breeds
  4. All life stages
  5. Even the pickiest eaters

Do you still have doubts about your dog's nutrition? We are happy to help! Contact us via live chat.

If there is anything you are not satisfied with, for any reason at all, don't worry. You can take advantage of our 30-day money-back guarantee. 

Contact us and you will simply get your money back. No questions asked. Even if the bag has already been opened. 

Finally, a warranty without any fine print. 

No, that is not necessary. Forever Food is air-dried and contains only 5% moisture. As long as you seal the bag properly and store it in a cool, dry place (such as your pantry), it remains shelf-stable until the best-before date at the bottom of the bag. The spoilage process only begins when you add water to the food. Therefore, only prepare the portion your dog is eating at that moment.

Should your dog not finish the meal in one go after you have added water, you can cover the bowl and store it in the refrigerator.

In Austria 🇦🇹: order before 23:45 for delivery within 2-3 working days.

During checkout, you can see which shipping options are available and choose the one that suits you best.