Forever
Food
Beef
The power of fresh, without the fuss.
🥩 80% beef 🥕 20% superfoods
🚫 0% fillers, additives or
🐶 Personalized nutrition plan
Forever
Food
Beef
The power of fresh, without the fuss.
🥩 80% beef 🥕 20% superfoods
🚫 0% fillers, additives or
🐶 Personalized nutrition plan
Beef
80% beef. 15% vegetables, fruit & seeds, 5% herbs. 0% nonsense.
Minimally processed
No additives
From pantry to bowl in <30s
What is in it?
Beef (muscle meat 65%, liver 5%, heart 5%, trachea 5%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%.
Each bag is 1kg.
What's not in it?
For us, the best dog food starts with what's not in it. Because real food is pure food, without any junk.
Nutritional values
Dry matter (excl. water)
As fed
(incl. water)
Energy (kcal/kg)
Protein
Fat
Fibres
Carbohydrates
Minerals
Moisture
Calcium
Phosphorus
Omega-3 (EPA+DHA)
Omega-6
Dry (in the bag)
Energy (kcal/kg) 4500, Protein 61%, Fat 17%, Fibre 4%, Carbohydrates 13%, Minerals 7%, Moisture 5%, Calcium 2.29%, Phosphorus 1.01%, Omega 6 0.79%, Omega 3 (EPA + DHA) 0.08%.
As fed (after mixing with water)
Energy (kcal/kg) 2470, Moisture 44%, Protein 34%, Fat 9%, Carbohydrates 7%, Minerals 4%, Fibre 2%, Calcium 1.15%, Phosphorus 0.56%, Omega 6 0.43%, Omega 3 (EPA + DHA) 0.04%.
Serve
Scoop
Mix
Serve
Nutritional advice
Dog weight
Food*
Water
<5 kg
20-70 g
15-55 ml
5-10 kg
70-105 g
55-85 ml
10-20 kg
105-175 g
85-140 ml
20-30 kg
175-240 g
140-190 ml
30-40 kg
240-295 g
190-235 ml
40-50 kg
295-350 g
235-280 ml
50-60 kg
350-400 g
280-320 ml
*Varies depending on your health and lifestyle. Contact us for personalized advice.
Transition
Introduce any dog food (including Forever Food) gradually.
On days 1 to 3, start with a quarter Forever Food and the rest your dog's previous food.
On days 4 and 5, give half Forever Food and half your dog's previous food.
On days 6 and 7, give three-quarters Forever Food and a quarter your dog's previous food.
After that, your dog can fully enjoy their new food!
View our digital transfer guide here
Storage
Store in a cool, dry and dark place. Keep in a sealed bag, away from chemicals, odours, children and other animals.
Average 4.6/5 on
Our
not so
secret recipes
Ingredients
Beef (muscle meat 65%, liver 5%, heart 5%, trachea 5%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%.
Additives
None.
Ingredients
Chicken (muscle meat 61%, stomach 8%, neck 6%, liver 5%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, kelp 0.5%, green-lipped mussels 0.5%, fish oil 0.5%.
Additives
None.
Ingredients
Fish (hake 60%, herring 10%, sprat 10%), coconut flakes 5%, carrot 4.5%, parsnip 4%, chia seed 2%, pumpkin 1%, knotted wrack 1%, spirulina 0.5%, parsley 0.5%, milk thistle 0.5%, green-lipped mussels 0.5%, kelp 0.5%.
Additives
None.
No compromises
What makes our nutrition & philosophy unique
Forever
Food
kibble
wet
frozen
Whole ingredients you understand
Sometimes
No additives or E-numbers
Seldom
Human-grade
Sometimes
Minimally processed
Store in your pantry
This is how it works
1
Create your plan
Tell us about your dog and get a tailor-made nutritional plan.
2
Delivered to your home, without intermediaries
Air-dried dog food delivered to your door with 80% meat, 20% superfoods, 0% nonsense.
3
Real dog food in an instant
All the power of fresh, in the convenience of your pantry, ready in 30 seconds.
© 2026 Blue Zone Pets
