Fresh
dog food,
made easy
The power of fresh, without the fuss.
We
believe
dog food
must
change
3 problems have changed dog food to dog feed
Ingredients
The average dog food bowl looks more like a science experiment than a healthy diet.
Ultra-processing
Heating to 200°C multiple times, immense pressure, flavor enhancers & E-numbers are standard.
Monopoly
For 192 years, quality has been determined by a few multinationals that feed 80% of the dogs.
Dog
feed
food
without
nonsense
80% meat, 20% superfoods, no additives. From pantry to bowl in 30 seconds.
Nutrition first
Ingredients chosen for nutritional value, not profit margins.
Minimally processed
Gently air dried <40°C to retain everything except the moisture.
Honest
Understand what you feed. 100% transparent recipes, no fine print.
Convenient
Fresh frozen is great, but not for everyone... No more full freezer, defrosting, or nasty odors.
Nutrition first
Ingredients chosen for nutritional value, not profit margins.
Minimally processed
Gently air dried <40°C to retain everything except the moisture.
Honest
Understand what you feed. 100% transparent recipes, no fine print.
Comfortable
Fresh frozen is great, but not for everyone... No more full freezer, defrosting, or nasty odors.
In 3 easy steps to the
1
Create your plan
Tell us about your dog and get a tailor-made nutritional plan.
2
Delivered to your home, without intermediaries
Air-dried food delivered to your door with 80% meat, 20% superfoods, 0% nonsense.
3
Real dog food in an instant
All the power of fresh, in the convenience of your pantry, ready in 30 seconds.
No compromises
Discover what makes our nutrition & philosophy unique
Forever
Food
kibble
wet
frozen
Whole, real ingredients that you understand
Sometimes
No additives
Seldom
Human-grade
Sometimes
Minimally processed
Keep in your pantry
Get
a
custom
nutrition
plan
for
your
dog
Frequently Asked Questions
For us, the best dog food starts with what's not in it. Because real food is pure food, without any junk.
So, what's in it?
Beef (muscle meat 65%, liver 5%, heart 5%, trachea 5%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%.
Chicken (muscle meat 61%, stomach 8%, neck 6%, liver 5%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, kelp 0.5%, green-lipped mussels 0.5%, fish oil 0.5%.
Fish (hake 60%, herring 10%, sprat 10%), coconut flakes 5%, carrot 4.5%, parsnip 4%, chia seed 2%, pumpkin 1%, knotted kelp 1%, spirulina 0.5%, parsley 0.5%, milk thistle 0.5%, green-lipped mussels 0.5%, kelp 0.5%.
Yes, and no. The power of fresh or raw meat lies in its nutrient retention. Forever Food retains just as much or more nutrients thanks to our air-drying technology.
The only thing we remove is the water, which prevents spoilage. So, unlike fresh food, you don't need to freeze Forever Food.
The power of fresh, without the fuss.
Our philosophy
- Maximum nutrients.
- No junk.
- Completely transparent.
Our process
- We source the best ingredients from trusted European farmers.
- We dry this slowly with air at <40°C.
- We skip all the middlemen by delivering directly to your home.
Custom subscription plan
Every dog is unique. That's why we're happy to lend a hand with a customized nutritional plan for your dog.
We'll ask you a few questions, and within 3 minutes you'll receive a recommendation for your dog's goals and lifestyle.
By combining the legs, your dog will never have an empty food bowl, you will never have a full pantry, and we can offer you the best price.
Order one-time
But in the long run, the most important thing is that the food suits you and your dog. That's why we always offer the option to order one-time without a subscription.
In short, yes. After two years of development, we've aligned Forever Food with:
- As few allergens as possible
- To provide support with complaints
- For all sizes and breeds
- In all stages of life
- Even for the fussiest eaters
Still unsure about your dog's specific needs? We're happy to help! Send us an email or contact us via live chat.
If you don't like anything, no worries. You can take advantage of our 30-day money-back guarantee.
Send us an email and you'll get your money back. No questions asked. Even if the bag has already been opened.
Finally, a guarantee without the fine print.
No, it's not necessary. Forever Food is air-dried and contains only 5% moisture. As long as you seal the bag properly and store it in a cool, dry place (like your pantry), it will remain fresh until the best-before date at the bottom of the bag. The spoilage process only starts when you add water to the food. So, only prepare the portion that your dog will eat at that moment.
Should your dog not finish their meal in one go after you've added water, you can cover the bowl and store it in the refrigerator.
This varies by country and by order. During checkout, you’ll see which delivery options are available and can choose the one that suits you best. You’ll find all the latest information on delivery times and delivery charges on our shipping page.
