Fresh
dog food,
simplified
The power of fresh, without the fuss.
We
believe
that our
dogs
deserve
feed
food
3 problems have changed food to feed
Ingredients
The average food bowl looks more like a science experiment than a healthy diet.
Ultra-processing
Heating to 200°C multiple times, immense pressure, flavor enhancers & E-numbers are standard.
False choice
For 192 years, quality has been determined by a few multinationals that feed 80% of the dogs.
Dog
feed
food
without
nonsense
80% meat, 20% superfoods, no additives. From pantry to bowl in 30 seconds.
Nutrition first
Ingredients chosen for nutritional value, not profit margins.
Minimally processed
Gently air-dried <40°C to leave everything in except the moisture.
Honest
Understand what you feed. 100% transparent recipes, no fine print.
Convenient
Frozen isn't for everyone... No more full freezer, defrosting, or nasty odors.
Nutrition first
Ingredients chosen for nutritional value, not profit margins.
Minimally processed
Gently air-dried <40°C to leave everything in except the moisture.
Honest
Understand what you feed. 100% transparent recipes, no fine print.
Convenient
Frozen isn't for everyone... No more full freezer, defrosting, or nasty odors.
In 3 steps to the
1
Create your plan
Tell us about your dog and get a custom nutrition plan.
2
Delivered to your home, without middlemen
Air-dried food delivered to your door with 80% meat, 20% superfoods, 0% nonsense.
3
Real dog food in an instant
The power of fresh, the convenience of your pantry, ready in 30 seconds.
No compromises
Discover what makes our food & philosophy unique
Forever
Food
kibble
wet
frozen
Whole ingredients you understand
Sometimes
No additives or E-numbers
Seldom
Human-grade
Sometimes
Minimally processed
Store in your pantry
Get
a
custom
nutrition
plan
for
your
dog
Frequently Asked Questions
For us, the best dog food starts with what's not in it. Because real food is pure food, without any junk.
So, what is in it?
Beef (muscle meat 65%, liver 7%, heart 5%, trachea 3%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seeds 2%, pumpkin 1.5%, spirulina powder 0.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%.
Yes, and no. The power of fresh or raw feeding lies in its nutrient retention. Forever Food retains just as much or more nutrients thanks to our air-drying technology.
The only thing we remove is the water, which prevents spoilage. So, unlike fresh food, you don't need to freeze Forever Food.
All the power of fresh, without the fuss.
Our philosophy
- Maximum nutrients.
- Without any junk.
- 100% transparent.
Our process
- We source the best ingredients from trusted European farmers.
- We dry this slowly with air at <40°C.
- We skip all the middlemen by delivering directly to your home.
Custom plan
Every dog is unique. That's why we're happy to lend a hand with a customized nutritional plan for your dog.
We'll ask you a few questions, and within 3 minutes you'll receive a recommendation for your dog's goals and lifestyle.
With a custom plan, your dog will never have an empty food bowl, you will never have a full pantry, and we can offer you the best price.
Order without subscription
But in the long run, the most important thing is that the food suits you and your dog. That's why we always offer the option to order separately without a subscription.
Absolutely, all our products are grain-free. In addition to grains, we say no to dozens of other standards that are the norm for many brands.
In short, yes. After two years of development, we've aligned Forever Food with:
- As few allergens as possible
- To provide support with complaints
- For all sizes and breeds
- In all stages of life
- Even for the fussiest eaters
Still unsure about your dog's diet? We're happy to help! Contact us via live chat.
If you don't like anything, no worries. You can take advantage of our 30-day money-back guarantee.
Reach out to us and you'll get your money back. No questions asked. Even if the bag has already been opened.
Finally, a guarantee without the fine print.
No, it's not necessary. Forever Food is air-dried and contains only 5% moisture. As long as you seal the bag properly and store it in a cool, dry place (like your pantry), it will remain fresh until the best-before date at the bottom of the bag. The spoilage process only starts when you add water to the food. So, only prepare the portion that your dog will eat at that moment.
Should your dog not finish their meal in one go after you've added water, you can cover the bowl and store it in the refrigerator.
That varies by country and by order. During checkout, you will see which shipping options are available and you can choose what suits you best. On our
shipping page you will find all current information about delivery times and shipping costs.
In the Netherlands and Belgium: ordered before 23:45, delivered the next business day.
