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Forever Food

Beef

80% beef. 15% vegetables, fruit, and seeds, 5% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What's not in it?

For us, the best dog food starts with what's not in it. Because real food is pure food, without any junk.

What is in it?

Beef (muscle meat 65%, liver 5%, heart 5%, trachea 5%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%.

Each bag is 1kg.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4500

2470

Protein

61.00%

34.00%

Fat

17.00%

9.00%

Fibres

4.00%

2.00%

Carbohydrates

13.00%

7.00%

Minerals

7.00%

4.00%

Moisture

5.00%

44.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.52%

0.26%

Omega-6

1.26%

0.63%

Serve

Scoop

Mix

Serve

Nutritional advice

Dog weight

Food*

Water

<5 kg

20-70 g

15-55 ml

5-10 kg

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies depending on your health and lifestyle. Contact us for personalized advice.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy Forever Food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Forever Food

Chicken

80% chicken. 15% vegetables, fruit, and seeds. 5% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What's not in it?

For us, the best dog food starts with what's not in it. Because real food is pure food, without any junk.

What is in it?

Chicken (muscle meat 61%, stomach 8%, neck 6%, liver 5%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, kelp 0.5%, green-lipped mussels 0.5%, fish oil 0.5%.

Each bag is 1kg.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4326

2379

Protein

64.74%

35.61%

Fat

13.68%

7.53%

Fibres

4.11%

2.26%

Carbohydrates

12.74%

7.01%

Minerals

6.84%

3.76%

Moisture

5.00%

45.00%

Calcium

2.29%

1.17%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.08%

0.04%

Omega-6

1.77%

0.97%

Serve

Scoop

Mix

Serve

Nutritional advice

Dog weight

Food*

Water

<5 kg

20-70 g

15-55 ml

5-10 kg

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies depending on your health and lifestyle. Contact us for personalized advice.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy Forever Food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Forever Food

Fish

80% fish. 17% vegetables, fruit, and seeds, 3% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Store in cupboard

What's not in it?

For us, the best dog food starts with what's not in it. Because real food is pure food, without any junk.

What is in it?

Fish (hake 60%, herring 10%, sprat 10%), coconut flakes 5%, carrot 4.5%, parsnip 4%, chia seed 2%, pumpkin 1%, seaweed 1%, spirulina 0.5%, parsley 0.5%, milk thistle 0.5%, green-lipped mussels 0.5%, kelp 0.5%.

Each bag is 1kg.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

3670

1840

Protein

53.00%

27.00%

Fat

11.00%

6.00%

Fibres

4.00%

2.00%

Carbohydrates

14.00%

7.00%

Minerals

11.00%

5.00%

Moisture

8.00%

53.00%

Calcium

2.10%

1.05%

Phosphorus

0.96%

0.53%

Omega-3 (EPA+DHA)

1.69%

0.93%

Omega-6

0.56%

0.31%

Serve

Scoop

Mix

Serve

Feeding advice

Dog weight

Food*

Water

<5 kg

20-70 g

15-55 ml

5-10 kg

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies depending on your health and lifestyle. Contact us for personalized advice.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

The power of fresh

Without additives

Without cooling

What's not in it?

For us, the best dog food starts with what's not in it. Because real food is pure food, without any junk.

What is in it?

Each bag is 1kg.

Protein

Fat

Fibres

Carbohydrates

Moisture

Omega-3 (EPA+DHA)

Nutritional advice

Storage

Elly, Fay, Antoinette and 2,019 other pet owners have gone before you

Average 4.6/5 on

30-day money-back guarantee

Not satisfied? Get your money back. No questions asked.

The

difference

30-day warranty

No contracts

Stop, skip or change whenever you want

Free shipping on 1st delivery

Eva Catsburg (MSc. Biology & Integrative Nutrition Therapist)

"As a behavioral biologist and nutritional therapist, I combine science with nature. Blue Zone aligns perfectly with this. Nutrition I advise with confidence."

Peter Klaver (Former Lecturer in Veterinary Medicine)

"Quality and health are paramount at Blue Zone, and that's why I fully support them. Just like me, they're committed to one mission: everything for the animals."

Loved

by

experts

,

dogs

and their

owners

102.390 bowls of feed have already been turned into food

I'm totally excited...

"I'm incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, thrive on it. Their coats are shiny, they've reached and maintained their ideal weight, and they're bursting with energy. What I love most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that keeps its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"

Antoinette van den Berg

Owner of Jip & Ted

My dog ​​loves it

"Very pleasant personal contact! I received the food last week and my dog ​​loves it!

I like the ingredients and she loves it too ;-)”

Mandy Molier

Owner of Nikka

Nice product!!

“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Secondly, 5 stars for the product: 80% meat and 20% clear additions. And very important…our hypoallergenic female dog loves the food!! Now our male dog with leishmania still to go… Great product!!”

Will van Dam

Dog dad

Healthier food

"Before placing my first order, I had several questions, and they were answered quickly and enthusiastically. What I like about Blue Zone Forever Food is that I can buy by the bag or subscribe at a discount. I can choose which varieties I want, how much, and when it suits me. And the dog loves it; her coat is shiny, and she's maintaining a healthy weight despite the higher body fat percentage. After an adjustment period, she also has fewer and better-looking stools."

Elly van der Meijden-Lobrecht

Mother of Fay

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or keeping an eye on the expiry date of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog mom

Frequently Asked Questions

For us, the best dog food starts with what's not in it. Because real food is pure food, without any junk.

So, what's in it?

Beef (muscle meat 65%, liver 5%, heart 5%, trachea 5%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%.

Yes, and no. The power of fresh or raw meat lies in its nutrient retention. Forever Food retains just as much or more nutrients thanks to our air-drying technology.

The only thing we remove is the water, which prevents spoilage. So, unlike fresh food, you don't need to freeze Forever Food.

The power of fresh, without the fuss.

Our philosophy

  1. Maximum nutrients.
  2. Zero junk.
  3. 100% transparent.

Our process

  1. We source the best ingredients from trusted European farmers.
  2. We dry this slowly with air at <40°C.
  3. We skip all the middlemen by delivering directly to your home.

It's simple! You can store Forever Food in your pantry (for up to 15 months). At mealtime, scoop out some food and a little water, stir, and you're done!

Nutritional advice

Dog weight

Food*

Water

<5 kg

20-70 g

15-55 ml

5-10 kg

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies depending on your health and lifestyle. Contact us for personalized advice.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter of Forever Food, and the rest the previous food.

On days 4 and 5, give half Forever Food, half the previous food.

And on days 6 and 7, give three-quarters Forever Food, with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Absolutely, all our products are grain-free. In addition to grains, we say no to dozens of other standards that are the norm for many brands.

Custom plan

Every dog ​​is unique. That's why we're happy to lend a hand with a customized nutritional plan for your dog.

We'll ask you a few questions, and within 3 minutes you'll receive a recommendation for your dog's goals and lifestyle.

With a custom plan, your dog will never have an empty food bowl, you will never have a full pantry, and we can offer you the best price.

Order separately

But in the long run, the most important thing is that the food suits you and your dog. That's why we always offer the option to order one-time without a subscription.

In short, yes. After two years of development, we've aligned Forever Food with:

  1. As few allergens as possible
  2. To provide support with complaints
  3. For all sizes and breeds
  4. In all stages of life
  5. Even for the fussiest eaters

Still unsure about your dog's diet? We're happy to help! Contact us via live chat.

If you don't like anything, no worries. You can take advantage of our 30-day money-back guarantee.

Reach out to us and you'll get your money back. No questions asked. Even if the bag has already been opened.

Finally, a guarantee without the fine print.

No, it's not necessary. Forever Food is air-dried and contains only 5% moisture. As long as you seal the bag properly and store it in a cool, dry place (like your pantry), it will remain fresh until the best-before date at the bottom of the bag. The spoilage process only starts when you add water to the food. So, only prepare the portion that your dog will eat at that moment.

Should your dog not finish their meal in one go after you've added water, you can cover the bowl and store it in the refrigerator.

That varies by country and order. During checkout, you'll see which shipping options are available and you can choose what suits you best. On our shipping page, you'll find all current information about delivery times and shipping costs.

In Nederland en België geldt: voor 23:45 besteld, volgende werkdag in huis.

Any further questions?

No compromises

What makes our philosophy unique

Forever
Food
kibble
wet
frozen

Whole, real ingredients that you understand

Sometimes

No additives or E-numbers

Seldom

Human-grade

Sometimes

Minimally processed

Store in your pantry

Ingredients

Beef (muscle meat 65%, liver 7%, heart 5%, trachea 3%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%.

Nutritional values

Dry matter

As fed

(inc. water)

Energy (kcal/kg)

4500

2470

Protein

61.00%

34.00%

Fat

17.00%

9.00%

Fibres

4.00%

2.00%

Carbohydrates

13.00%

7.00%

Minerals

7.00%

4.00%

Moisture

5.00%

44.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.52%

0.26%

Omega-6

1.26%

0.63%

Ingredients

Chicken (muscle meat 61%, stomach 8%, neck 6%, liver 5%), coconut flakes 5%, carrot 4%, parsnip 4%, chia seed 2%, pumpkin 1.5%, spirulina powder 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, kelp 0.5%, green-lipped mussels 0.5%, fish oil 0.5%.

Nutritional values

Dry matter

As fed

(inc. water)

Energy (kcal/kg)

4326

2379

Protein

64.74%

35.61%

Fat

13.68%

7.53%

Fibres

4.11%

2.26%

Carbohydrates

12.74%

7.01%

Minerals

6.84%

3.76%

Moisture

5.00%

45.00%

Calcium

2.29%

1.17%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.08%

0.04%

Omega-6

1.77%

0.97%

Ingredients

Fish (hake 60%, herring 10%, sprat 10%), coconut flakes 5%, carrot 4.5%, parsnip 4%, chia seed 2%, pumpkin 1%, seaweed 1%, spirulina 0.5%, parsley 0.5%, milk thistle 0.5%, green-lipped mussels 0.5%, kelp 0.5%.

Nutritional values

Dry matter

As fed

(inc. water)

Energy (kcal/kg)

3670

1840

Protein

53.00%

27.00%

Fat

11.00%

6.00%

Fibres

4.00%

2.00%

Carbohydrates

14.00%

7.00%

Minerals

11.00%

5.00%

Moisture

8.00%

53.00%

Calcium

2.10%

1.05%

Phosphorus

0.96%

0.53%

Omega-3 (EPA+DHA)

1.69%

0.93%

Omega-6

0.56%

0.31%