Dog

feed 

food

with

higher 

standards

Receive free snacks for life in every box when you build your box today. 

Claim your free snack for life

Free snacks for life for your dog

Loved by experts

Eva Catsburg (MSc. Biology & Integral Nutrition Therapist)

"As a behavioural biologist and nutritional therapist, I combine science with nature. Blue Zone fits this perfectly. Food that I confidently recommend."

DVM. Peter Klaver (Former Lecturer in Veterinary Medicine)

"Quality and health are central to Blue Zone, and that's why I fully support them. Just like me, they are committed to one mission: everything for the animals."

Why 

owners 

love

Forever

Food

Discover different owners and why they love Blue Zone

"I am incredibly enthusiastic about

Blue Zone! My dachshunds, Jip and Ted, are doing excellently on it. Their coats are shiny, they have reached and maintained their ideal weight, and they are full of energy. What I like most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that keeps its promises. Highly recommended for anyone who wants the very best for their dogs!"

Antoinette, Jip & Ted

2 dachshunds

Visible difference in coat and energy

Favorite flavor: Beef

Join thousands of pet owners

My dog loves it

“Very pleasant personal contact! I received the food last week and my dog loves it!

I like the ingredients and she loves it too ;-)”

Mandy Molier

Nikka's Owner

Great product!!

“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Secondly, 5 stars for the product: 80% meat and 20% clear supplements. And very importantly... our hypoallergenic ‘she’ dog loves the food!! Now our ‘he’ dog with leishmania still needs to try it… Great product!!”

Wil van Dam

Dog dad

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or worrying about the shelf life of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog Mom

How 

 works

With Blue Zone, you don't have to doubt the quality. We select ingredients with the highest standards, without fillers or other nonsense.

1

Choose your free Better Bites

Claim your free snack by choosing the Better Bites you want to receive for free forever, for as long as your plan is active.

2

Build your box

Put together your personalized Forever Food box for your dog and choose from our delicious flavors.

3

Receive your first box

Your box is delivered to your home, always including your free snack. Pause or cancel whenever you like.

 vs. 

others

See how Blue Zone compares to your previous dog food.

Forever 

Food

kibble

wet

frozen

Whole ingredients you understand

Sometimes

No additives or E-numbers 

Rarely

Human-grade

Sometimes

Minimally processed

Store in your pantry

Our 

not so

 secret recipes

Ingredients

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

Additives

None.

Loved

by 

dogs

 and their

owners

184,095 bowls of feed have already been turned into food

I am so excited...

"I am incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, are thriving on it. Their coats are shiny, they have reached and maintained their ideal weight, and they are full of energy. What I like most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that lives up to its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"

Antoinette van den Berg

Owner of Jip & Ted

My dog loves it

“Very pleasant personal contact! I received the food last week and my dog loves it!

I like the ingredients and she loves it too ;-)”

Mandy Molier

Nikka's Owner

Great product!!

“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Secondly, 5 stars for the product: 80% meat and 20% clear supplements. And very importantly... our hypoallergenic ‘she’ dog loves the food!! Now our ‘he’ dog with leishmania still needs to try it… Great product!!”

Wil van Dam

Dog dad

Healthier food

“Before I placed my first order, I had several questions and they were answered quickly and enthusiastically. What I like about Blue Zone Forever Food is that I have the option to buy per bag or to take out a subscription at a discount. And I have the choice of which types I want, how much and when it suits me. And the dog eats it with gusto, her coat shines and despite the higher fat percentage, she stays at a good weight. After a period of adjustment, she now also has fewer and nicer stools.”

Elly van der Meijden-Lobrecht

Fay's Mother

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or worrying about the shelf life of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog Mom

Claim your free snack for life

Temporary promotion while stocks last