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Average 4.6/5 on

30-day money-back guarantee 🏆

BARF

/raw

the

best,

but

not feasible

for

many

dog owners.

That

frustrated

us.

By Rik K. | Co-founder Blue Zone | 2 min. read

Last updated: April 30, 2026

"Read this before you feed your dog raw dog food again"

Forever

Food

BARF/raw

🫠 Defrost

Yes

❄️ Store refrigerated

Yes

🚐 Easy on the go

Yes

⏳ Ready in <30s

Yes

✅ Minimally processed

Yes

In short: how 2 school friends are making BARF/raw meat feeding accessible to everyone 👇

The

beginning

My own dog Amy was where it all started.

From this point, Dean (friends since high school) and I began our adventure...

An adventure to turn dog feed back into dog food.

No more ultra-processed kibble. Only real food. Meat, vegetables, fruit.

Inspired by the 5 Blue Zones of the world. Where people live exceptionally long lives through the power of real, minimally processed food.

We want to give you the opportunity to create a Blue Zone for your dog at home.

But. Life is busy.

Irregular hours. Spontaneous plans. Sports. Hobbies. Friends. You know how it is.

Freezing, thawing, prepping & dishwashing every day?

That simply doesn't fit in anymore.

And I'm not the only one. Just one scroll through Facebook groups of raw dog food dog owners, and you'll know enough...

It's a large, close-knit, loving group of dog owners. Owners who don't let themselves be fooled by ultra-processed food and who will do anything for their dog. That's our kind of person!!

Yet I see many problems:

❌ Raw food takes too much time and is too much hassle.

❄️ Having to buy an extra freezer just for dog food.

🏕️ Holidays completely dictated by the cooler.

😕 They know what's healthy, but struggle to put it into practice.

Source

I also came across a study: 17% of pet owners stop feeding raw, simply because it's too much hassle.

A pity...

As dog owners, we want to feed the best, but we lose to planning and logistics.

This can, and must be improved.

The

tipping point

So we got to work.

“BARF quality, from pantry to bowl in 1 minute.”

Below that, my strict requirements:

✅ No nutrient loss

✅ 80% real muscle and organ meat

✅ FEDIAF compliant, traceable, lab-tested

✅ Ready in under 1 minute

✅ Shelf-stable without refrigerator

Two years of trial and error followed.

Countless phone calls.

“We can make this with animal by-products.” → No, thank you.

“We dry at 100°C; we don’t go lower.” → Also no.

“We can extrude it for you?” → Absolutely not.

This led to a long list of industry standards that we rejected.

But after a search that felt like an eternity, we found the right partner.

Someone with not only a wealth of experience in healthy dog food. But someone who truly believed in our vision.

We made the first samples, and not everything went well on the first try.

Sometimes it didn't mix well with water, sometimes the pieces were too large, then too small, and much more... 😅

We kept going until we had recipes that both us and our experts were incredibly enthusiastic about.

Eva Catsburg (MSc. Biology & Integrative Nutrition Therapist)

As a behavioral biologist and nutritional therapist, I combine science with nature. Blue Zone aligns perfectly with this. Nutrition that advises with confidence.

Peter Klaver (Former Lecturer in Veterinary Medicine)

"Quality and health are paramount at Blue Zone, and that's why I fully support them. Just like me, they're committed to one mission: everything for the animals."

But then came the ultimate test: the test panel.

The

breakthrough

We deliberately sent the first bags to the 50 most critical owners (and dogs).

The food not only had to fit into their lives.

The dogs had to thrive on it, love it, and it had to be better than anything they had tried before.

This moment represented 2 years of product development, which would either succeed in 2 weeks or be a complete flop...

So, what were the reactions?

🥁🥁🥁

I'm totally excited...

"I'm incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, thrive on it. Their coats are shiny, they've reached and maintained their ideal weight, and they're bursting with energy. What I love most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that keeps its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"

Antoinette van den Berg

Owner of Jip & Ted

Will certainly become a regular feature

"Our Luna eats raw, but that's not always practical. She really likes Blue Zone, and it's nutritionally sound, which is very important to me. I'll continue to feed her raw partly, but Blue Zone will definitely become a permanent part of her diet plan."

Piep

Luna's owner

I am satisfied and so is Ollie ;-)

"Bought as a replacement for frozen fresh meat for holidays. My very picky eater enjoys the kibble. I am satisfied and so is Ollie ;-)"

Suzanne Lammersen

Ollie's owner

They love it

"I always feed raw meat myself, but this food comes close. I feed it a few times a week or if I've forgotten to take the raw meat out of the freezer. And as a tasty snack and training treat. They love it, they jump up and down when I grab the bag."

Marga van der Linden

Dog mom

My dog loves it

"Very pleasant personal contact! I received the food last week and my dog loves it!

I like the ingredients and she loves it too ;-)”

Mandy Molier

Owner of Nikka

Nice product!!

“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Secondly, 5 stars for the product: 80% meat and 20% clear additions. And very important…our hypoallergenic female dog loves the food!! Now our male dog with leishmania still to go… Great product!!”

Will van Dam

Dog dad

Healthier food

"Before placing my first order, I had several questions, and they were answered quickly and enthusiastically. What I like about Blue Zone Forever Food is that I can buy by the bag or subscribe at a discount. I can choose which varieties I want, how much, and when it suits me. And the dog loves it; her coat is shiny, and she's maintaining a healthy weight despite the higher body fat percentage. After an adjustment period, she also has fewer and better-looking stools."

Elly van der Meijden-Lobrecht

Mother of Fay

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or keeping an eye on the expiry date of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog mom

Why it

works

✅ Process over promises. Air-dried at low temperatures (below 40°C) to preserve all nutrients.

✅ Recipes that matter. 80% meat, 20% superfoods, 0% nonsense. FEDIAF compliant, lab analyses transparent.

✅ Super easy. Store in your pantry, Ready in 60s. Scoop & serve. No refrigeration needed.

✅ Community-proven. 4.6 out of 5 stars on Trustpilot. Real, wonderful customer stories. And already sold out 5 times.

Do you recognize

this

You believe in real food for your dog.

You lead a busy life.

Your dog is everything.

Us too...

That's exactly why we created Forever Food.

The bridge between health and convenience.

Create your trial pack

Sell-out risk:

high

30-day guarantee

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