The power of fresh
Minimally processed
Without additives
Without cooling
Dog
feed
food
without
nonsense
80% meat, 20% superfoods, no additives. From pantry to bowl in 30 seconds.
Nutrition first
Ingredients chosen for nutritional value, not profit margins.
Minimally processed
Gently air-dried <40°C to leave everything but the moisture in.
Honest
Understand what you feed. 100% transparent recipe, no fine print.
Convenient
Frozen isn't for everyone... No more full freezers, thawing, or unpleasant odors.
Nutrition first
Ingredients chosen for nutritional value, not profit margins.
Minimally processed
Gently air-dried <40°C to keep everything but the moisture in.
Honest
Understand what you feed. 100% transparent recipe, no fine print.
Convenient
Frozen isn't for everyone... No more full freezers, defrosting, or unpleasant smells.
No compromises
Discover what makes our nutrition & philosophy unique
Forever
Food
kibble
wet
frozen
Whole ingredients you understand
Sometimes
No additives or E-numbers
Rarely
Human-grade
Sometimes
Minimally processed
Store in your pantry
Loved
by
dogs
and their
owners
102,390 bowls of feed have already been turned into food
I'm totally excited...
"I'm incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, thrive on it. Their coats are shiny, they've reached and maintained their ideal weight, and they're bursting with energy. What I love most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that keeps its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"
Antoinette van den Berg
Owner of Jip & Ted
My dog loves it
"Very pleasant personal contact! I received the food last week and my dog loves it!
I like the ingredients and she loves it too ;-)”
Mandy Molier
Owner of Nikka
Nice product!!
“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Then 5 stars for the product: 80% meat and 20% clear supplements. And very important… our hypoallergenic 'she' dog loves the food!! Now our 'he' dog with leishmaniasis still needs to be convinced… Great product!!”
Will van Dam
Dog dad
Healthier food
"Before placing my first order, I had several questions, and they were answered quickly and enthusiastically. What I like about Blue Zone Forever Food is that I can buy by the bag or subscribe at a discount. I can choose which varieties I want, how much, and when it suits me. And the dog loves it; her coat is shiny, and she's maintaining a healthy weight despite the higher body fat percentage. After an adjustment period, she also has fewer and better-looking stools."
Elly van der Meijden-Lobrecht
Mother of Fay
Dog food as it should be
“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or keeping an eye on the expiry date of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”
Saskia Nuytten
Dog mom
Frequently Asked Questions
Yes, and no. The power of fresh or raw meat lies in its nutrient retention. Forever Food retains just as much or more nutrients thanks to our air-drying technology.
The only thing we remove is the water, which prevents spoilage. So, unlike fresh food, you don't need to freeze Forever Food.
The power of fresh, without the fuss.
Our philosophy
- Maximum nutrients.
- Without any junk.
- Completely transparent.
Our process
- We source the best ingredients from trusted European farmers.
- We dry this slowly with air at <40°C.
- We skip all the middlemen by delivering directly to your home.
Custom plan
Every dog is unique. That's why we're happy to lend a hand with a customized nutritional plan for your dog.
We'll ask you a few questions, and within 3 minutes you'll receive a recommendation for your dog's goals and lifestyle.
With a custom plan, your dog will never have an empty food bowl, you will never have a full pantry, and we can offer you the best price.
Order without subscription
But in the long run, the most important thing is that the food suits you and your dog. That's why we always offer the option to order separately without a subscription.
Absolutely, all our products are grain-free. As well as grains, we say no to dozens of other ingredients that are standard in most dog foods.
In short, yes. After two years of development, we've aligned Forever Food with:
- As few allergens as possible
- To provide support with complaints
- For all sizes and breeds
- In all stages of life
- Even for the fussiest eaters
Still unsure about your dog's diet? We're happy to help! Contact us via live chat.
If you don't like anything, no worries. You can take advantage of our 30-day money-back guarantee.
Reach out to us and you'll get your money back. No questions asked. Even if the bag has already been opened.
Finally, a guarantee without the fine print.
No, that's not necessary. Forever Food is air-dried and contains only 5% moisture. As long as you seal the bag properly and store it in a cool, dry place (like your pantry), it will remain fresh until the best-before date at the bottom of the bag. The spoilage process only starts when you add water to the food. So, only prepare the portion that your dog will eat at that moment.
Should your dog not finish their meal in one go after you've added water, you can cover the bowl and store it in the refrigerator.
That varies by country and by order. During checkout, you will see which shipping options are available and you can choose what suits you best. On our
shipping page you will find all current information about delivery times and shipping costs.
In the Netherlands and Belgium: ordered before 23:45, delivered the next business day.
