Get

50%

friend discount

on

your

transition plan

The power of fresh, without the fuss.

Average 4.6/5 on

Dog

feed

food

without

nonsense

80% meat, 20% superfoods, no additives. From pantry to bowl in 30 seconds.

Nutrition first

Ingredients chosen for nutritional value, not profit margins.

Minimally processed

Gently air-dried <40°C to leave everything in except the moisture.

Honest

Understand what you feed. 100% transparent recipes, no fine print.

Convenient

Frozen isn't for everyone... No more full freezer, defrosting, or nasty odors.

Nutrition first

Ingredients chosen for nutritional value, not profit margins.

Minimally processed

Ingredients chosen for nutrition, not profit.

Honest

Understand what your feed. 100% transparent recipes, no fine print.

Convenient

Understand what you feed. 100% transparent recipe, no fine print.

No compromises

What makes our nutrition & philosophy unique

Forever

Food

kibble

wet

frozen

Whole ingredients you understand

Sometimes

No additives or E-numbers

Seldom

Human-grade

Sometimes

Minimally processed

Store in your pantry

Our

not so

secret recipes

Ingredients

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

Additives

None.

Ingredients

Chicken (muscle meat 63%, liver 11%, gizzards 6%), coconut flakes 4.5%, carrot 3.5%, parsnip 3.25%, chia seeds 2%, chicken bone broth 2%, pumpkin 1.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%, spirulina 0.25%.

Additives

None.

Ingredients

Fish (hake 76%, herring 2%, sprats 2%), coconut 4.5%, carrot 3.75%, parsnip 3.5%, chia seeds 2%, fish bone broth 2%, pumpkin 1%, knotted wrack 1%, kelp 0.5%, parsley stems 0.5%, green-lipped mussels 0.5%, milk thistle 0.5%, spirulina 0.25%.

Additives

None.

3 steps to the

1

Create your plan

Tell us about your dog and get a tailor-made nutritional plan.

2

Home-delivered, without middlemen

Air-dried food delivered to your door with 80% meat, 20% superfoods, 0% nonsense.

3

Real dog food in an instant

The power of fresh, in the convenience of your pantry, ready in 30 seconds.

Loved

by

dogs

and their

owners

Already 102,390 bowls of food transformed into food

I'm totally excited...

"I'm incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, thrive on it. Their coats are shiny, they've reached and maintained their ideal weight, and they're bursting with energy. What I love most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that keeps its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"

Antoinette van den Berg

Owner of Jip & Ted

My dog ​​loves it

"Very pleasant personal contact! I received the food last week and my dog ​​loves it!

I like the ingredients and she loves it too ;-)”

Mandy Molier

Owner of Nikka

Nice product!!

“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Secondly, 5 stars for the product: 80% meat and 20% clear additions. And very important…our hypoallergenic female dog loves the food!! Now our male dog with leishmania still to go… Great product!!”

Will van Dam

Dog dad

Healthier food

"Before placing my first order, I had several questions, and they were answered quickly and enthusiastically. What I like about Blue Zone Forever Food is that I can buy by the bag or subscribe at a discount. I can choose which varieties I want, how much, and when it suits me. And the dog loves it; her coat is shiny, and she's maintaining a healthy weight despite the higher body fat percentage. After an adjustment period, she also has fewer and better-looking stools."

Elly van der Meijden-Lobrecht

Mother of Fay

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or keeping an eye on the expiry date of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog mom