More 

healthy 

years

 begins 

here

The first fresh dry food, developed with veterinarians & nutritionists. 

See plans & pricing

50% off + a gift on your first box! CLAIM NOW

Create 

a 

plan 

for 

your

 dog

Every plan is tailored to your whole dog. Tell us what is most important right now.

Weight loss

Picky eater

Senior vitality

Puppy growth

I have multiple dogs

You 

shouldn't

be the

only one

eating

healthy

Your dog deserves real, minimally processed food. Forever Food contains 100% human-grade ingredients, gently air-dried to preserve nature's best nutrients.

Create a personalized plan

Real, pure food

Only recognizable, natural ingredients.

Human-grade

Produced in human food facilities.

Loved by experts

Developed with veterinarians & nutritionists.

Fresh, yet long-lasting

Air-dried <40°C. No freezer needed. Ready in 1 minute.

Convenient 

nutrition 

shouldn't 

mean 

ultra-processed

 at 

are

By cutting out all the middlemen, we can invest in better ingredients and fresher food.

"Meal"

Powders such as “chicken meal” may contain meat from sick animals.

"Kibble"

Kibble is extremely processed, regardless of the claims about ingredients (or the pictures).

"Label hacks"

Feed can hide behind misleading packaging. "With beef" can mean that it only contains 3% beef.

Real 

recipes 

with 

human-grade 

standards

developed 

by 

experts

Fish

The favorite of picky eaters.

Build your plan

Chicken

Easily digestible & irresistible.

Build your plan

Fish

Hypoallergenic Michelin meal.

Build your plan

Forever Food

Fish

80% beef. 15% vegetables, fruit, and seeds, 5% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4500

2470

Protein

69.00%

38.33%

Fat

12.00%

6.67%

Fiber

4.00%

2.00%

Carbohydrates

10.00%

5.46%

Minerals

7.00%

4.00%

Moisture

5.00%

44.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.52%

0.26%

Omega-6

1.26%

0.63%

Serving

Scoop

Mix

Serve

Feeding guide

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Forever Food

Chicken

80% chicken. 15% vegetables, fruit, and seeds. 5% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

Chicken (muscle meat 63%, liver 11%, gizzards 6%), coconut flakes 4.5%, carrot 3.5%, parsnip 3.25%, chia seeds 2%, chicken bone broth 2%, pumpkin 1.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4326

2379

Protein

72.74%

40.41%

Fat

8.68%

4.82%

Fiber

4.11%

2.26%

Carbohydrates

7.74%

4.30%

Minerals

6.84%

3.76%

Moisture

5.00%

45.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.32%

0.16%

Omega-6

1.31%

0.66%

Serving

Scoop

Mix

Serve

Feeding guide

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Forever Food

Fish

80% fish. 17% vegetables, fruit, and seeds, 3% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

Fish (hake 76%, herring 2%, sprats 2%), coconut 4.5%, carrot 3.75%, parsnip 3.5%, chia seeds 2%, fish bone broth 2%, pumpkin 1%, knotted wrack 1%, kelp 0.5%, parsley stems 0.5%, green-lipped mussels 0.5%, milk thistle 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

3670

1840

Protein

61.00%

33.89%

Fat

9.00%

5.00%

Fiber

4.00%

2.00%

Carbohydrates

8.00%

4.44%

Minerals

11.00%

5.00%

Moisture

8.00%

53.00%

Calcium

1.63%

0.90%

Phosphorus

0.96%

0.53%

Omega-3 (EPA+DHA)

1.70%

0.85%

Omega-6

0.76%

0.38%

Serving

Scoop

Mix

Serve

Feeding guide

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Better 

for 

them. 

Easier

 for 

you

Our plans help you find the best diet, and deliveries at exactly the right time ensure you never run out of food.

Plan benefits

Flexible deliveries

Done in 1 minute

Home-delivered

No freezer needed

How 

your 

plan 

works

 1 

Build your plan

Tell us about your dog, and we will create a plan with personalized portions that match their unique nutritional and calorie needs.

 2 

Try it out

You start with your first box containing up to a few weeks of air-dried food. Perfect for letting your dog try and transitioning to their new food.

 3 

Fall in love

If you and your dog love it (and we think you do!), then you're all set. You will automatically receive a new box as soon as your supply is running low.

Build my plan

Trusted 

by 

experts

Eva Catsburg

MSc. Biology & Integral Nutritional Therapist

"As a behavioural biologist and nutritional therapist, I combine science with nature. Blue Zone fits this perfectly. Food that I confidently recommend."

DVM Peter Klaver

Former Lecturer in Veterinary Medicine

"Quality and health are central to Blue Zone, and that's why I fully support them. Just like me, they are committed to one mission: everything for the animals."

Over 

184,095

 meals 

served

Enthusiastic eaters

Shiny coat

Healthy weight

Healthy stool

I am so excited...

"I am incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, are thriving on it. Their coats are shiny, they have reached and maintained their ideal weight, and they are full of energy. What I like most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that lives up to its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"

Antoinette van den Berg

Owner of Jip & Ted

My dog loves it

“Very pleasant personal contact! I received the food last week and my dog loves it!

I like the ingredients and she loves it too ;-)”

Mandy Molier

Nikka's Owner

Great product!!

“First of all, 5 stars for the customer-oriented service; questions are answered within <24 hours with clear explanations. Secondly, 5 stars for the product: 80% meat and 20% clear supplements. And very importantly... our hypoallergenic ‘she’ dog loves the food!! Now our ‘he’ dog with leishmania still needs to try it… Great product!!”

Wil van Dam

Dog dad

Healthier food

“Before I placed my first order, I had several questions and they were answered quickly and enthusiastically. What I like about Blue Zone Forever Food is that I have the option to buy per bag or to take out a subscription at a discount. And I have the choice of which types I want, how much and when it suits me. And the dog eats it with gusto, her coat shines and despite the higher fat percentage, she stays at a good weight. After a period of adjustment, she now also has fewer and nicer stools.”

Elly van der Meijden-Lobrecht

Fay's Mother

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or worrying about the shelf life of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog Mom

See 

the 

recommended 

plan 

for 

your

 dog!

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