More 

healthy 

years

 begins 

here

Average 4.6/5 on

25% off your first 2 boxes

Extra gift

Free delivery on your first box

25% off your first 2 boxes

Extra gift

Free delivery on your first box

Build your box

A 

plan 

personalized

 plan for 

your 

dog

Weight loss

Picky eaters

Seniors

Puppies

I have multiple dogs

Real, pure food

Zero concessions on the best ingredients and quality

Fresh, yet long-lasting

Air-dried <40°C. No freezer needed. Ready in 1 minute.

Loved by experts

Developed with veterinarians and nutritionists

Why 

air-dried

 dog food?

Real food, 

0%

 nonsense

Slowly air-dried <40°C. Never ultra-processed so that all nutrients are preserved.

Scientifically

 proven 

benefits

Slowly air-dried <40°C. Never ultra-processed so that all nutrients are preserved.

Naturally

irresistible

Slowly air-dried <40°C. Never ultra-processed so that all nutrients are preserved.

Our 

ingredients

The best nutrition starts with what is not in it. That way, only the best of mother nature remains.

A-class 

muscle meat

The foundation for strong muscles

Wild-caught 

fish

Packed with essential omega-3s

Digestible

 vegetables

The foundation for strong muscles

Chia seeds

Rich in fiber and antioxidants

Green-lipped mussel

A true superfood for the joints

Coconut

Irresistible taste and a fiber bomb

A-class 

muscle meat

The foundation for strong muscles

Wild-caught 

fish

Packed with essential omega-3s

Digestible

 vegetables

The foundation for strong muscles

Chia seeds

Rich in fiber and antioxidants

Green-lipped mussel

A true superfood for the joints

Coconut

Irresistible taste and a fiber bomb

Build your box

Ingredients

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

Nutritional values

Dry matter

As fed

(incl. water)

Energy (kcal/kg)

4500

2470

Protein

69.00%

38.33%

Fat

12.00%

6.67%

Fiber

4.00%

2.00%

Carbohydrates

10.00%

5.46%

Minerals

7.00%

4.00%

Moisture

5.00%

44.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.52%

0.26%

Omega-6

1.26%

0.63%

 vs. 

others

See how Blue Zone compares to your previous dog food.

Forever 

Food

kibble

wet

frozen

Whole ingredients you understand

Sometimes

No additives or E-numbers 

Rarely

Human-grade

Sometimes

Minimally processed

Store in your pantry

What 

our 

customers 

say 

about...

Dog food as it should be

“Dog food as it should be: real, recognizable ingredients that truly give our dogs everything they need. No more defrosting or worrying about the shelf life of fresh food, and certainly no ultra-processed food full of synthetic substances. Our two Bull Terriers love it. We are fans!”

Saskia Nuytten

Dog Mom

I am so excited...

"I am incredibly enthusiastic about Blue Zone dog food! My dachshunds, Jip and Ted, are thriving on it. Their coats are shiny, they have reached and maintained their ideal weight, and they are full of energy. What I like most is that the food is truly healthy and honest; you can really see the difference. Finally, a brand that lives up to its promises. Highly recommended for anyone who wants the very best for their dogs! 🐾"

Antoinette van den Berg

Owner of Jip & Ted

Useful and honest product

“Fast delivery, but what strikes me most is that my dog loves it. An honest product, tested by my (holistic) vet; she was surprised by the high quality!”

Claudia Exalto

Djuna's mother

Because 

dogs 

deserve

 better

Flexible deliveries

Ready in 1 minute

Home delivery

No freezer required

Fish

The favorite of picky eaters.

Chicken

Easily digestible & irresistible.

Fish

Hypoallergenic Michelin meal.

Build your box

Forever Food

Fish

80% beef. 15% vegetables, fruit, and seeds, 5% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4500

2470

Protein

69.00%

38.33%

Fat

12.00%

6.67%

Fiber

4.00%

2.00%

Carbohydrates

10.00%

5.46%

Minerals

7.00%

4.00%

Moisture

5.00%

44.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.52%

0.26%

Omega-6

1.26%

0.63%

Serving

Scoop

Mix

Serve

Feeding guide

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Forever Food

Chicken

80% chicken. 15% vegetables, fruit, and seeds. 5% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

Chicken (muscle meat 63%, liver 11%, gizzards 6%), coconut flakes 4.5%, carrot 3.5%, parsnip 3.25%, chia seeds 2%, chicken bone broth 2%, pumpkin 1.5%, kelp 0.5%, parsley 0.5%, milk thistle 0.5%, lichen 0.5%, fish oil 0.5%, green-lipped mussels 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

4326

2379

Protein

72.74%

40.41%

Fat

8.68%

4.82%

Fiber

4.11%

2.26%

Carbohydrates

7.74%

4.30%

Minerals

6.84%

3.76%

Moisture

5.00%

45.00%

Calcium

1.72%

0.95%

Phosphorus

1.01%

0.56%

Omega-3 (EPA+DHA)

0.32%

0.16%

Omega-6

1.31%

0.66%

Serving

Scoop

Mix

Serve

Feeding guide

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Forever Food

Fish

80% fish. 17% vegetables, fruit, and seeds, 3% herbs. 0% junk.

The power of fresh

Minimally processed

Without additives

Without cooling

What is not included?

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

What is included?

Fish (hake 76%, herring 2%, sprats 2%), coconut 4.5%, carrot 3.75%, parsnip 3.5%, chia seeds 2%, fish bone broth 2%, pumpkin 1%, knotted wrack 1%, kelp 0.5%, parsley stems 0.5%, green-lipped mussels 0.5%, milk thistle 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Nutritional values

Dry matter (excl. water)

As fed

(incl. water)

Energy (kcal/kg)

3670

1840

Protein

61.00%

33.89%

Fat

9.00%

5.00%

Fiber

4.00%

2.00%

Carbohydrates

8.00%

4.44%

Minerals

11.00%

5.00%

Moisture

8.00%

53.00%

Calcium

1.63%

0.90%

Phosphorus

0.96%

0.53%

Omega-3 (EPA+DHA)

1.70%

0.85%

Omega-6

0.76%

0.38%

Serving

Scoop

Mix

Serve

Feeding guide

Dog weight

Food*

Warm water**

<5 kg

20-70 g

15-55 ml

11-22 lbs

70-105 g

55-85 ml

10-20 kg

105-175 g

85-140 ml

20-30 kg

175-240 g

140-190 ml

30-40 kg

240-295 g

190-235 ml

40-50 kg

295-350 g

235-280 ml

50-60 kg

350-400 g

280-320 ml

*Varies based on health and lifestyle. Please contact us for personal advice.

** Warm water (±50°C): hand-warm, not boiling. Stir, let sit for a few minutes, and test with your finger. Pleasantly warm, never hot.

Transition

Introduce any dog food (including Forever Food) gradually.

On days 1 to 3, start with a quarter Forever Food and the rest of the previous food.

On days 4 and 5, give half Forever Food and half of the previous food.

And on days 6 and 7, give three-quarters Forever Food with a quarter of the previous food.

After that, your dog can fully enjoy its new food!

View our digital transition guide here

Storage

Store in a cool, dry, and dark place. Keep in a sealed bag, away from chemicals, odors, children, and other animals.

Trusted 

by 

experts

Eva Catsburg

MSc. Biology & Integral Nutritional Therapist

"As a behavioural biologist and nutritional therapist, I combine science with nature. Blue Zone fits this perfectly. Food that I confidently recommend."

DVM Peter Klaver

Former Lecturer in Veterinary Medicine

"Quality and health are central to Blue Zone, and that's why I fully support them. Just like me, they are committed to one mission: everything for the animals."

25%

 off 

on 

your 

first 

2 

boxes

How it works 

 1 

Tell us about 

your

 dog

In 3 minutes, we will create a meal plan and price for your dog.

 2 

Try

 it 

out

Your first box contains several weeks of air-dried food, a measuring scoop, a transition guide & more! Everything for a smooth transition.

 3 

Fall in

love

If you and your dog are fans (which we think you are!), you are all set. You will automatically receive a new box as soon as your supply is running low.

You aren't tied to anything, cancel in an instant

A personalized plan for every dog

Our customer service is here for you

Build your box

FAQ

For us, the best dog food starts with what is not in it. Because real food is pure food, without any junk.

So, what is actually included? 

Beef (muscle meat 65%, liver 6.5%, heart 4.5%, trachea 2%, tripe 2%), coconut 4.5%, carrot 3.5%, parsnip 3.25%, beef bone broth 2%, chia seeds 2%, pumpkin 1.5%, kelp 0.5%, parsley stems 0.5%, milk thistle 0.5%, lichen 0.5%, green-lipped mussels 0.5%, fish oil 0.5%, spirulina 0.25%.

1 bag (1 kg) = ±3 kg of food after mixing with warm water.

Yes and no. The power of fresh or raw meat lies in the retention of nutrients. Thanks to our air-drying technique, Forever Food retains just as many, if not more, nutrients.  

The only thing we remove is the water. Which prevents spoilage. So you don't need to freeze Forever Food (like fresh food).

The power of fresh, without the hassle.

Our philosophy

  1. Maximum nutrients.
  2. No junk.
  3. Fully transparent.

Our process

  1. We source the best ingredients from trusted European farmers.
  2. We dry these slowly using air below 40°C.
  3. We cut out the middleman by delivering directly to your home.

Custom plan

Every dog is unique. That is why we are happy to lend a paw with a customized nutrition plan for your dog. 

We'll ask you a few questions, and within 3 minutes you'll receive a recommendation tailored to your dog's goals and lifestyle. 

By folding the legs in one, your dog will never have an empty bowl, you'll never have a full pantry, and we can offer you the best price.

Order separately

But, in the long term, the most important thing is that the food suits you and your dog. That is why we always offer the option to order individually without a subscription.

Absolutely, all our products are grain-free. In addition to grains, we say no to dozens of other standards that are the norm for many brands.

In short, yes. After 2 years of development, we have tailored Forever Food for:

  1. As few allergens as possible
  2. Supporting health issues
  3. All sizes and breeds
  4. All life stages
  5. Even the pickiest eaters

Still have doubts about your dog's nutrition? We're happy to help! Contact us via live chat.

If there is anything you are not satisfied with, for any reason at all, don't worry. You can take advantage of our 30-day money-back guarantee. 

Contact us and you will simply get your money back. No questions asked. Even if the bag has already been opened. 

Finally, a guarantee without any fine print. 

No, that is not necessary. Forever Food is air-dried and contains only 5% moisture. As long as you seal the bag properly and store it in a cool, dry place (such as your pantry), it remains shelf-stable until the best-before date at the bottom of the bag. The spoilage process only begins when you add water to the food. Therefore, only prepare the portion your dog is eating at that moment.

Should your dog not finish the meal in one go after you have added water, you can cover the bowl and store it in the refrigerator.

In the Netherlands 🇳🇱: order before 23:45 for delivery the next working day.

During checkout, you can see which shipping options are available and choose the one that suits you best.